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Importance of Mobile Phones in Digital Marketing

The world is moving from analog to digital and digitization has a profound impact on all areas of life, including work and business. Digital media refers to the storage of data in any electronic form. With an increase in the use of smartphones and computer tablets, digital media is gaining prominence.

Digital media has become a deciding factor for the growth and sustenance of a business. Executives make use of digital media to improve internal communication with employees and to […]

10 Reasons You Need a Mobile Strategy

We live in an era of mobile apps. Hundreds of thousands of mobile apps have been created in the last few years. Since 2010 more than 50 percent of all Internet access has been done been via mobile devices. About 45 percent of mobile owners are using their devices to download social networking apps. These rapid shifts are creating great opportunities for businesses to make their presence known and take advantage of this massive social shift.

Here are 10 reasons […]