Points to consider before developing a Mobile App


As the market for iPhone, iPad, Android, Blackberry, and Windows Mobile applications heats up, more and more companies are diverting most of their focus and investments towards that “next big mobile app idea”. At Inspeero, we help companies take advantage for growing mobile applications market and maximize return on their mobile investments. In our experience, there are several considerations a company should be making before taking their idea to the development lab. In this article we will introduce the five most important points of Mobile Application Development.

1. Business Case: If you have an idea that could make in to a good mobile application, you should first research if another application on same / similar idea already exist. Determine how you can differentiate and improvise your idea. Understand if there is a need for the application that you plan to develop. Besides validating your concept, assess if developing that application is a good fit for your business strategies, direction, and if you will be able to recoup investment in to developing this application.

2. Target Audience: Whether you are developing application for your internal business use, use by other businesses, or use by individual consumers, you should have a good understanding of who your target audience is. That will help making design and technology decisions for your application. If you are targeting global audience, you may also have to consider making your mobile application multi-lingual.

3. Technology Selection: With mobile client applications, you cannot develop a single application that can run on all of the mobile platforms. Each of the mobile platforms is different and run only applications that are developed on the specific technologies. So if you develop an iPhone application, you cannot run the same application on Android, Blackberry, or Windows Mobile platforms. That is why it is important that before beginning application development, you select an appropriate mobile platform for your application. If your plan includes developing application for multiple mobile platforms, make sure that you architect your application properly to reduce initial and ongoing development efforts and costs. Most importantly, determine if you really need to develop a mobile client applications which are platform specific or a mobile website / web application which are more universal and could run on all smart phones.

4. Timing: When there are thousands of businesses trying to tap in to the booming mobile applications market, it is critical that you move forward with your mobile development project in a timely manner. Otherwise, there are chances that someone else may beat you in launching an application with similar concept and could quickly tap in to your potential client base. When it comes to launching a mobile application, right timing is essential for maximizing return on investment.

5. Pricing: Just like any other product, you need to make sure that price for your mobile application is right. Research on the price of other similar apps, determine how valuable is your application going to be for consumers, and figure out your total cost of ownership for building, launching, and maintaining your application. Consider offering your mobile application for free or at a discounted price for a short period of time to attract more buyers.

Bonus Point: Marketing – After launching your application, it is important to market it and improve its visibility to your target audience. Without the marketing efforts, your application may get buried under the stack of thousands of other applications hurting its revenue potential. Marketing your application on social media sites, search engines optimization, and offering it for free for a short period of time should help increase its consumer base. Make sure to listen to the feedback application users will be giving and incorporate that in to your future development plan.

With our experience in each mobile platform, the Mobile App Development Company, Inspeero’s mobile application development team can help you select a right mobile platform for your mobile development project. Even if you are not sure what your next steps should be or you are unsure of the feasibility of your ideas, we will gladly discuss the details during initial consultation. Contact us to discuss your mobile application development requirements with us.

Importance of Mobile Phones in Digital Marketing

Mobile Marketing

The world is moving from analog to digital and digitization has a profound impact on all areas of life, including work and business. Digital media refers to the storage of data in any electronic form. With an increase in the use of smartphones and computer tablets, digital media is gaining prominence.

Digital media has become a deciding factor for the growth and sustenance of a business. Executives make use of digital media to improve internal communication with employees and to enhance corporate training.

Benefits of digital media in business

Business Relations
Smartphones and social media enable businesses to connect to their customers in the most effective way possible. It enables them to keep their customers updated with the release of new products and services. Maintaining customer relations has become quick, easy, and efficient with the digital media tools. It helps businesses to retain their customer and gain customer loyalty. It communicates effectively and quickly and enables to maintain strong business ties.

Digital Marketing
The digital age has given rise to the trend of digital marketing. Businesses cannot but accept this latest trend to tap into new customer segments and increase business opportunities. Organizations are planning an effective digital marketing strategy to promote their products through the latest technology – smartphones, tablets, and social media. It helps business to reach out to a global market

Time- Effective & Cost- Effective
With digital media it becomes easy to reach out to a larger audience within no time at all. Connecting and communicating through the digital medium enables to save a lot on costs. It falls inexpensive and proves to be more effective.

Brand Image
The digital media is responsible for maintaining an online brand image. It helps to enhance the brand image and establish credibility for the business. Customers identify a particular brand with the image it has portrayed. This contributes to increased sales and revenue.

With the help of digital media it is possible to have parity in information distribution across all the members of an organization. Tasks and duties can be assigned evenly and effectively for all the employees and it also makes it possible to avoid all types of miscommunication. It adds to employee satisfaction and reduced employee turnover.

Digital media has contributed to increased levels of employee productivity and efficiency throughout the organization. It is considered to be the next deciding factor in the success of a business. Enterprises are adopting mobility for being competitive in the industry and to enhance their business opportunities. This trend makes digital media prominent and irrefutable for organizations.

Inspeero is a leading Mobile App Development Company. We have a team of expert Mobile Developers who can develop innovative Mobile Apps to match your unique business requirements. For more information on Mobile App Development, contact our professionals today at info@inspeero.com


With digitization all around us, it is essential to accept this trend and enjoy its benefits for enhancing business opportunities. It has created a revolution within all the major industries, impacting them in more ways than one. It can be leveraged to achieve business goals and objectives.

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